Lumific

Lumific

Photo editing and photo curation software.

HQ location
Hobart, Australia
Launch date
Employees
Enterprise value
$200—300k
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Lumific operated as a photo management tool designed to simplify the organization and editing of personal photo galleries. The company was founded in August 2013 by Jonathan Wills and Desmond Chik. Wills, who served as CEO, and Chik, the Chief Scientist, leveraged their backgrounds in computer vision to develop the application. Wills holds a PhD in Computer Vision and had prior experience at Animal Logic, a digital animation and visual effects studio. The company emerged from the 500 Startups accelerator program, participating in its Batch 9 Demo Day in July 2014.

The firm's primary offering was a free mobile application for Android that addressed the common problem of disorganized and extensive photo libraries on smartphones. The app used image analysis technology to automatically sort pictures into event-based albums, identifying photos taken around the same time and place. A key feature was its ability to detect and stack duplicate or similar photos, highlighting what its algorithm considered the best shot. Lumific also provided automatic enhancements, performing corrections like sharpening, exposure adjustment, cropping, and straightening. Users could manually override these automated selections and share edited photos through various social media and messaging platforms. The business model focused on providing a free, ad-free intelligent photo gallery to attract a broad user base.

Lumific secured $350,000 in seed funding over four rounds, with its latest round in July 2014 raising $200,000 from investors including 500 Global, QueensBridge Venture Partners, Blackbird Ventures, and Startmate. The company gained some media attention in late 2014 and early 2015, with reviews praising its automated organization and editing capabilities. Despite its initial traction and funding, Lumific has since ceased operations and is listed as deadpooled.

Keywords: photo management, photo organization, automatic photo editing, image analysis, computer vision, photo gallery app, mobile photography, Android app, event-based sorting, duplicate photo detection, photo enhancement, 500 Startups, Jonathan Wills, Desmond Chik, deadpooled

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