Lumativ

Lumativ, established in 2010 by founder Scott Campbell, operated as a wearable technology company based in Los Angeles, specializing in illuminated apparel and accessories. The firm focused on integrating proprietary LED-based systems into fashion, primarily headwear, positioning itself as an internet-first brand. Campbell's initial concept evolved into a product line after several years of perfecting the technology, aiming to merge fashion with seamlessly integrated lighting.

The company's flagship product was the "E5" snapback cap, which featured a patent-pending, lightweight, and rechargeable electrical system embedded within the hat. This system allowed the hat's logo or design to light up, offering a choice of 19 different colors and five dynamic motion effects, controlled by a small, hidden button. The battery, rechargeable via a micro-USB cable in about 30 minutes, provided between 8 and 30 hours of illumination, a key feature for its target market.

Lumativ's business model included direct-to-consumer sales and offering customizable products for other brands. The company targeted the nightlife, sports, and entertainment industries, securing partnerships with entities like the NBA's Brooklyn Nets, Red Bull's Crashed Ice Series, and the EDC Music Festival. By 2015, the executive team expanded to include veteran technology entrepreneurs Adam Alson and Ryan Totka to drive market development and capital-raising efforts. Despite these partnerships and raising $94K in a seed funding round in February 2016, the company is now listed as deadpooled.

Keywords: illuminated apparel, wearable technology, LED fashion, smart accessories, light-up hats, Scott Campbell, custom headwear, nightlife apparel, entertainment branding, sports merchandise, rechargeable clothing, LED systems, snapback caps, E5 cap, fashion technology, brand collaborations, EDC merchandise, Brooklyn Nets, Red Bull Crashed Ice