Ludenaprotocol

Ludena Protocol operates as a South Korea-based gamified social platform within the blockchain and entertainment software industry. The company was founded in 2018 by a team of game enthusiasts with backgrounds in game development and mobile applications, including CEO Joshua Kim. The team operated 'GameTalkTalk' for seven years before transitioning it into a decentralized application (DApp). In November 2021, Ludena Protocol secured $1.9 million in a strategic funding round led by HG Ventures, with participation from other venture capital groups like IOST and Spark Digital Capital.

The core of Ludena Protocol's business is its DApp, GameTalkTalk, a social gaming platform with over 3 million users. This platform allows gamers to connect, create content, live stream, and join communities based on specific games. The business model targets several client types: game publishers and developers use the platform for marketing, user acquisition, and to promote their games by rewarding players with the native LDN token. Gamers, in turn, earn these tokens by engaging with platform activities, such as playing games, completing missions, or producing content. These LDN tokens can then be exchanged for digital goods or tangible items. Revenue is generated by game publishers purchasing marketing packages with LDN tokens to promote their games on the platform.

The platform's ecosystem is built on a Play-to-Earn (P2E) model and includes several key components. Its primary service, the GameTalkTalk DApp, utilizes gamer data to connect gaming companies with their target demographics. Beyond the social platform, Ludena Protocol is developing a broader ecosystem that includes an NFT marketplace for trading in-game items, a P2E gaming platform for player-versus-player matches, and a staking mechanism where users can lock up their LDN tokens to earn rewards. The company has also launched its own P2E game, "Kanimal Clash," a real-time multiplayer strategy game featuring unique character NFTs. The long-term vision includes building a metaverse called Ludena World, which will integrate these P2E games and NFT functionalities. Keywords: Ludena Protocol, GameTalkTalk, Play-to-Earn, P2E, blockchain gaming, GameFi, LDN token, NFT marketplace, social gaming platform, Joshua Kim, South Korea, crypto gaming, metaverse, decentralized application, DApp, Kanimal Clash, user acquisition, gamification, in-game assets, crypto rewards