Lucky Punch

Lucky Punch Holding AG operates as a fitness and lifestyle brand centered around boxing-inspired workouts. The company was founded in 2020 by CEO Chris Velkovski and Co-Founder Daniel Dmitriouk. Velkovski, who conceived the concept in 2019, has a background as a consumer business founder with seven years of experience in the startup and fitness industries. Dmitriouk serves as Head of Product and has over five years of experience in the boutique fitness sector as a Master Trainer for major brands. The business was self-financed until 2021 and has since raised capital through equity crowdfunding, securing CHF 819,000 in a recent round.

The company's business model revolves around providing high-energy, 55-minute group fitness classes that combine boxing on aqua bags with strength training. Its core product is a unique workout experience that merges a silent disco concept with fitness boxing, where participants use headphones to tune into curated music playlists from local DJs. This creates an immersive atmosphere with powerful music and laser lights, designed for all fitness levels with no prior boxing experience required. Revenue is generated primarily through the sale of class packages and recurring memberships. Lucky Punch targets individuals seeking a high-intensity interval training (HIIT) workout that is both physically challenging and mentally engaging.

Since its inception, Lucky Punch has demonstrated significant traction, growing to a community of over 10,000 members with more than 450 recurring memberships and 5,000 monthly attendees. The company operates flagship studios in Zurich and Dubai, has run successful pop-ups in Berlin and Copenhagen, and plans to open a second Zurich location in 2025. Its growth strategy is focused on international expansion through a combination of establishing 11 flagship locations and selling 50 franchise locations by 2029. The company has also established partnerships with global brands such as Hublot, On, and Dyson.

Keywords: boutique fitness, boxing workout, group fitness, HIIT, silent disco workout, fitness franchise, Swiss fitness brand, international expansion, community-driven fitness, recurring revenue, lifestyle brand, Zurich, Dubai, strength training, cardio boxing, music-powered workout, aqua bag training, fitness community, equity crowdfunding, fitness events