LuckyLabs
Entertainment company developing snackable entertainment and games.
| Date | Investors | Amount | Round |
|---|---|---|---|
$3.5m | Series A | ||
| Total Funding | 000k | ||
LuckyLabs, legally known as Lucky Commerce Solutions LLC and formerly as Parka Solutions, Inc., was established in 2020 by co-founders Sneh Parmar (CEO) and Nafis Azad (CPO). Parmar's journey into entrepreneurship began after he shifted from a pre-med path, driven by a passion for building products that simplify and enhance users' daily lives. This led to the creation of LuckyLabs, a technology firm focused on bridging the gap between online brands and physical retailers.
The company operates an omnichannel marketing and fulfillment platform designed for the e-commerce sector, with a particular focus on beauty and wellness brands. Its core service connects a brand's direct-to-consumer website with the inventory systems of its retail partners. This integration allows online shoppers to see real-time product availability at nearby physical stores, offering them the choice of local pickup or same-day delivery. For brands, the platform provides valuable data and attribution, helping them to track retail conversions, understand geographic demand, and optimize marketing strategies for both online and in-store sales. This business model aims to increase sales velocity for brands and drive foot traffic to retail partners like Sephora, Ulta Beauty, and Nordstrom.
Financially, LuckyLabs has demonstrated early-stage growth, securing $3 million in a seed funding round. A significant milestone occurred in May 2025 when the Chicago-based company was acquired by SPINS, a wellness-focused data company. This acquisition is set to enhance SPINS' capabilities by integrating LuckyLabs' proprietary technology that links retailer point-of-sale data with digital media insights, providing more granular consumer data for the beauty and personal care markets. The platform's value proposition is centered on creating a more connected and sustainable commerce ecosystem by leveraging existing retail infrastructure for faster fulfillment, thereby increasing sales for brands and convenience for customers.
Keywords: omnichannel marketing, retail technology, e-commerce fulfillment, brand and retail integration, local inventory visibility, click-and-collect, retail data analytics, customer experience platform, direct-to-consumer strategy, in-store pickup, marketing attribution, retail analytics, CPG technology, beauty tech, wellness brands, supply chain technology, last-mile delivery, shopper marketing, POS data integration, inventory management