Lucky Carrot

Lucky Carrot

Peer recognition and employee engagement platform.

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Lucky Carrot, founded in 2019 by Sergey Asatryan, Mariam Gyulumyan, Arto Sokhikyan, and Narek Tonoyan, is an employee engagement and peer-to-peer recognition platform headquartered in Armenia. The idea originated from an internal hackathon at a prior company to solve the problem of celebrating team efforts and making achievements more visible. The winning concept, Lucky Carrot, was then spun off into a separate company, with its founding company becoming the first paying client.

The platform operates on a B2B SaaS model, targeting companies looking to improve team connectivity, motivation, and culture, particularly in remote or hybrid work environments. Clients subscribe to the service, with pricing based on the number of users per month. The core of the platform allows employees to send virtual "carrots" to each other to acknowledge hard work and celebrate achievements. These carrots are tied to company values, promoting the desired organizational culture. The collected carrots can be redeemed by employees for a variety of rewards, such as gift cards from an international catalog or group events.

Beyond recognition, Lucky Carrot provides a suite of tools for people analytics. These features offer management insights into team dynamics, help identify informal leaders, and can predict potential employee turnover by detecting disengagement. The platform also includes functionalities for goal management and engagement surveys to give employees a voice and help management make data-driven decisions. Lucky Carrot has expanded its reach through integrations with major collaboration tools like Zoom, Slack, and Microsoft Teams, allowing appreciation to happen directly within the workflow.

Keywords: employee engagement, peer-to-peer recognition, people analytics, employee rewards, company culture, team collaboration, employee retention, remote work tools, goal management, engagement surveys, turnover prediction, employee feedback, SaaS, HR technology, performance management, employee motivation, corporate values, team dynamics, workplace communication, reward system

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