Lucco Fit
Lucco Fit | Marmitas Fitness Congeladas prontas para Delivery.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | N/A | - | |
| Total Funding | 000k | ||
Initially launched as Lucco Fit in May 2015, the company now known as Pratí was established in São Paulo, Brazil, by Gustavo Brunello and Daniel Luco. The founders, who were school friends with backgrounds in business administration, embarked on their entrepreneurial journey by identifying a niche in the healthy food market. They started the venture with a modest personal investment of R$1,000, initially preparing and selling healthy meal boxes (`marmitas`) from a home kitchen to a small circle of friends and family.
The business operates in the food-tech and e-commerce sectors, specializing in nutritious, ultra-frozen meals delivered directly to consumers. Its business model is centered on providing convenience and practicality to a broad audience seeking healthier eating habits. Revenue is generated through multiple channels, with e-commerce being the primary driver, complemented by sales from physical stores and direct messaging platforms like WhatsApp. The product line includes a wide variety of frozen dishes, such as beef, chicken, fish, vegetarian options, pasta, and soups, alongside snacks and drinks, catering to diverse dietary preferences.
The company demonstrated rapid growth from its inception, quadrupling in size within four years. This success attracted the attention of Sapore, a major corporate food service group, which acquired Lucco Fit in December 2019. Following the acquisition, the company underwent a strategic rebranding to Pratí in early 2021. This change was implemented to shed the restrictive perception of being solely for the fitness community and to appeal to a wider consumer base focused on practical and healthy lifestyles. As a subsidiary of Sapore, Pratí leverages the parent company's infrastructure to support its expansion across Brazil, continuing its mission to make healthy eating accessible.
Keywords: Pratí, Lucco Fit, healthy meals, frozen food, food-tech, e-commerce, direct-to-consumer, meal delivery, Brazilian startup, Sapore, Gustavo Brunello, Daniel Luco, food delivery service, prepared meals, nutritious food, online food sales, convenience food, healthy lifestyle, corporate acquisition