Loyalzoo

Loyalzoo is a UK-based technology startup that has developed a mobile loyalty card solution specifically designed for independent retailers. The company aims to help small businesses compete against larger brands by offering a digital alternative to traditional paper and plastic loyalty cards. Loyalzoo's software integrates seamlessly with electronic point of sale (POS) systems, allowing merchants to maintain control over customer relationships and automate their remarketing efforts. The user experience is a key focus, ensuring that customers can easily engage with loyalty programs without the need for cumbersome QR codes or additional apps.

Loyalzoo primarily serves small to medium-sized businesses (SMBs) in the retail and hospitality sectors, including coffee shops, bars, pubs, and restaurants. The company operates in the loyalty and customer engagement market, providing a subscription-based service that generates recurring revenue. Loyalzoo has formed strategic partnerships with major payment and POS providers like Worldpay, PAX Technology, and Elavon to expand its reach and enhance its service offerings.

The business model is straightforward: merchants subscribe to Loyalzoo's service, paying a monthly fee to access the loyalty software and its features. This model ensures a steady stream of income while providing merchants with a cost-effective way to boost customer retention and engagement.

Keywords: mobile loyalty software, independent retailers, customer engagement, remarketing automation, electronic POS integration, SMBs, retail, hospitality, subscription service, strategic partnerships.