Loyalty Lab
Loyalty Labs helps businesses build better customer relationships via loyalty programs, management systems and solutions.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor investor | €0.0 | round | |
| investor investor investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
$23.0m Valuation: $23.0m | Acquisition | ||
| Total Funding | 000k | ||
Related Content
Loyalty Lab, Inc. operated as a provider of loyalty management solutions, delivering its services through a Software-as-a-Service (SaaS) model. Founded in 2003 and headquartered in San Francisco, the company was established by Mark H. Goldstein, who served as founder and chairman, with Matt Howland acting as CEO. The firm, formerly known as InStorecard, specialized in a CRM suite that offered a web-based solution for marketing, enabling businesses to manage their loyalty programs directly from the desktop.
The company's core business involved providing a platform with an open API that allowed marketers to design and manage customer loyalty programs, such as frequent flier or retail VIP memberships. This technology was developed to help businesses enhance customer retention, purchase frequency, and brand advocacy. Loyalty Lab catered to a client base of over 35 companies, which included large retailers, hospitality chains, and consumer product manufacturers. Revenue was generated through its SaaS solutions, positioning it within the Marketing Tech and Application Software industries.
A significant milestone in the company's history was its acquisition by TIBCO Software, Inc. on December 8, 2010. The deal was valued at $23 million in cash plus assumed debt. This acquisition was a strategic move for TIBCO to accelerate its presence in the customer loyalty market and integrate Loyalty Lab's expertise with its own event-driven infrastructure. Following the acquisition, Loyalty Lab's management team, including Goldstein and Howland, joined TIBCO to continue operating the business, which became known as TIBCO Loyalty Lab. The technology was later built upon by TIBCO to launch Engage, a cloud-based marketing platform.
Keywords: customer loyalty management, SaaS, CRM suite, loyalty marketing, customer retention, TIBCO Software, retail loyalty programs, hospitality loyalty, on-demand loyalty platform, marketing tech, customer relationship management, loyalty program design, consumer advocacy, frequent flier programs, VIP memberships, API integration, customer behavior analytics