Loyalty Expert SARL

Loyalty Expert SARL operates as a specialized B2B customer marketing agency, forming a key part of the Loyalty Company group, which was established by Guillaume Chollet in 2004. Chollet, who serves as the President and CEO, founded the group with the vision of creating a new agency model that integrates strategic consulting with operational excellence driven by data and technology. The firm is dedicated to crafting and executing highly personalized marketing and commercial strategies to enhance customer value for its business-to-business clientele.

The company's core business revolves around a data-centric approach to marketing, referred to as "Distinctive Marketing". This methodology involves collecting, consolidating, and analyzing client data to gain a deep understanding of customer behavior and identify growth opportunities. Based on these insights, Loyalty Expert designs and implements individualized marketing plans aimed at improving customer relationships and business performance. The agency manages the entire process, from defining the strategy and deploying campaigns to measuring their effectiveness and recommending optimizations. This includes services that span the full customer lifecycle, from acquisition and engagement to retention and recovery.

Loyalty Expert serves a variety of B2B clients, particularly those with sales networks or in the retail sector. For instance, the agency developed a personalized sales challenge for the 426-person sales force of Groupe PLG, a professional hygiene products supplier, by analyzing vast amounts of individual sales data to set tailored objectives. Another long-term client is Coiff'idis, a distributor of professional hairdressing products, for whom Loyalty Expert analyzes data to segment customers, target product offerings, and manage a points-based loyalty system where rewards include training and professional equipment. The business model is service-based, generating revenue by providing strategic counsel, operational campaign deployment, data engineering, and technological solutions to its clients. The group to which it belongs, Loyalty Company, reported a turnover of €27 million in 2015 with 140 employees and operates as an integrated ecosystem of complementary brands, including Loyalty Data, Loyalty Technology, Loyalty Reward, and Loyalty Print.

Keywords: B2B marketing agency, customer relationship management, data-driven marketing, personalized marketing, loyalty programs, sales force animation, customer value development, lead generation, marketing strategy, customer data analysis, B2B loyalty, marketing automation, Guillaume Chollet, customer engagement, retail marketing, sales network performance, marketing consulting, campaign management, data analytics, customer segmentation