Low6
Low6 - Sports Pool Betting Picks App.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
* | N/A | Early VC | |
| Total Funding | 000k | ||
| GBP | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2025 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | - | 457 % | 1131 % | 302 % | - | - |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | - | (21479 %) | (9228 %) | (5870 %) | (1504 %) | - | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | - | (21467 %) | (7447 %) | (6373 %) | (2104 %) | - | - |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article, Dealroom estimates
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Low6, founded in 2017 by Jamie Mitchell and Wayne Stevenson, operates as a business-to-business provider of sports gamification technology. Based in the United Kingdom, the company develops bespoke, free-to-play gaming experiences for a client roster that includes major sports leagues, teams, sportsbooks, and media brands. Its core mission is to enable these partners to engage and monetize their digital fanbases through compelling, interactive content. Mitchell, with a background in running a sports marketing agency, and Stevenson, an experienced sportsbook operator, established the company to innovate in the fan engagement space.
The company's business model is centered on providing a white-label platform that allows partners to launch custom-branded games. These solutions are designed to acquire new users, drive fan interaction, and ultimately convert anonymous followers into known customers by capturing valuable first-party data. Low6 generates revenue through this B2B model, offering its technology as a turnkey or fully customized service. The platform is engineered to integrate seamlessly with a partner's existing digital ecosystem, such as their mobile apps, or to function as a standalone product.
Low6's product suite includes a variety of game formats like fantasy sports, pick'ems, trivia, and brackets. A notable product is "UltimateFan," a game that combines fantasy sports with digital card pack openings, which has been adopted by NFL teams and achieved significant download numbers. These games serve as a low-friction entry point for fan engagement, with the aim of educating users and driving them towards partners' core offerings, such as betting platforms. Low6 has secured partnerships with prominent organizations such as the NHL, PGA TOUR, UFC, and sports teams like the LA Chargers and Cincinnati Bengals, demonstrating the platform's appeal and effectiveness in the market.
Keywords: fan engagement, sports gamification, B2B gaming technology, white-label gaming, free-to-play games, sports betting solutions, user acquisition, first-party data, mobile gaming, digital fanbases, UltimateFan, pick'em games, sports trivia, fantasy sports, sports partnerships, NHL, PGA TOUR, UFC, customer retention, sports marketing