Lovys

Lovys operates as a digital insurance broker, providing a platform for individuals to manage various insurance policies through a single monthly subscription. Founded in 2017 by João Cardoso, the Paris-based company was born from the idea of simplifying an insurance market perceived as complex and opaque. Cardoso's background includes co-founding TaCerto.com, a successful insurance comparison website in Brazil, which provided him with deep insights into the sector's inefficiencies and the opportunity to build a more user-centric model. This experience was foundational to Lovys's mission to create a transparent, all-in-one insurance solution.

The company's business model is centered on a B2C, fully digital platform available via web and mobile apps. It allows users to subscribe to, customize, and manage policies for home, car, smartphone, and pets without long-term commitments or paperwork. Revenue is generated by acting as a broker, designing insurance products and partnering with established reinsurers like Generali, Allianz, and Swiss Re who carry the risk. Lovys also pursues a B2B2C distribution strategy, collaborating with partners in real estate and banking. This approach offers flexibility, as customers can modify or cancel their coverage with a 30-day notice through a single interface, which consolidates all their policies into one monthly payment.

The platform is the core product, designed to streamline the entire insurance lifecycle, from getting a quote to filing a claim. Key features include a 100% digital process, allowing users to get insured in minutes, customize their coverage with add-on options, and access all their documents online. The service targets individuals in France, Spain, and Portugal who seek a more modern and flexible alternative to traditional insurance. Since its inception, Lovys has secured significant funding, including a €3.3 million seed round in 2019 and a €17 million Series A in 2021, to fuel its product development and international expansion. The firm aimed to grow its policyholder base to 100,000 by the end of 2021.

Keywords: insurtech, digital insurance, all-in-one insurance, monthly subscription, personal insurance, home insurance, auto insurance, pet insurance, smartphone insurance, policy management, digital broker, user-centric insurance, flexible coverage, online claims, financial services, B2C platform, João Cardoso, Paris, France, European insurtech