Loveyewear
Provides an extensive range of over 100 attractive premium and luxury brands, trendy independent labels, and high-quality private label brands, as well as selected designer and influencer collaborations.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
N/A | Acquisition | ||
| Total Funding | 000k | ||
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Loveyewear AB was a Swedish e-commerce company specializing in the online retail of premium branded prescription glasses and sunglasses. The company was founded by Fredrik Malm. Operating primarily in Sweden, Loveyewear established a notable market position by focusing on premium eyewear and catering to the Scandinavian market, which has a high adoption rate for online shopping.
The business operated on a direct-to-consumer model, selling eyewear directly through its website. This approach targeted a digitally native customer base, offering a wide range of products. The company's key milestone occurred in July 2013 when it, along with its sister company Lensstore, was acquired by the major German online optician, Mister Spex. This acquisition was a strategic move by Mister Spex to accelerate its international expansion and strengthen its foothold in the Nordic markets, combining its expertise with Loveyewear's strong regional presence. Following the acquisition, Loveyewear's management team, including founder Fredrik Malm and Patrik Hamilton, remained with the company to ensure a smooth transition and continued growth under the new ownership structure. The combined entity aimed to digitize the eyewear industry further, merging Mister Spex's broader optical product range with Loveyewear's specialized focus on premium glasses.
Keywords: online eyewear retail, prescription glasses, sunglasses e-commerce, Swedish startup, direct-to-consumer eyewear, premium eyewear brands, Scandinavian e-commerce, Fredrik Malm, Mister Spex acquisition, Nordic optical market, online optician, designer glasses online, fashion eyewear, e-retail, digital commerce