LoveIt
Visual social platform allowing users to discover, collect, organize, and share their favorite web pages.
| Date | Investors | Amount | Round |
|---|---|---|---|
$6.0m | Series A | ||
| Total Funding | 000k | ||
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Based in Minneapolis, LoveIt LLC operates in the digital content curation and social bookmarking market, offering a platform for users to visually organize and share web content. The service, accessible at loveit.com, allows individuals to search, discover, and bookmark items from across the internet into curated collections. These collections can be kept private for personal use or made public to facilitate collaboration and sharing with others. The platform's core functionality revolves around importing, organizing, and curating these visual bookmarks.
Founded in 2012 by Jeff Wutzke, the company aimed to provide a tool for visual discovery and organization. Wutzke's background includes a role as President at the interactive agency Clockwork, where he gained experience in digital strategy and user experience, which directly informed the development of LoveIt. The platform targets a broad audience, from individual users seeking to manage their online discoveries to groups needing to collaborate on projects. The business model appears to be centered on providing a freemium service, with potential revenue streams from future premium features, advertising, or data analytics, although specific monetization strategies have not been publicly detailed.
The product functions as a visual bookmarking tool, similar in concept to platforms like Pinterest, but with a focus on creating structured collections. Users can add content from any website, creating a personal, visual library of their interests. Key features include the ability to import findings, arrange them into thematic collections, and decide the visibility of these collections. This allows for both personal organization and social collaboration. The platform's value proposition lies in its simple interface for curating and sharing web-based information visually.
Keywords: visual bookmarking, content curation, social bookmarking, digital library, web discovery, online collaboration, information management, visual organization, digital collection, interest sharing