Loupedeck

Loupedeck is a Finnish company that develops and manufactures customizable consoles designed to enhance the workflows of content creators, streamers, and creative professionals. Founded in 2016 in Helsinki by Mikko Kesti, the company originated from a successful Indiegogo crowdfunding campaign for a physical editing console for Adobe Lightroom. Kesti, who served as CEO, was joined by co-founders Felix Hartwigsen (CMO) and Pauli Seppinen (CTO). The initial product aimed to provide a more intuitive and tactile alternative to a mouse and keyboard for photo editing.

The company's business model is centered on the B2C sale of its hardware products, which include the Loupedeck+, Loupedeck CT, Loupedeck Live, and Loupedeck Live S. These consoles feature a combination of physical dials, buttons, and customizable touchscreens that integrate with a wide range of creative and streaming software. The products offer deep native integrations with applications like Adobe Photoshop, Premiere Pro, Final Cut Pro, Ableton Live, and streaming software such as OBS and Streamlabs. Revenue is generated through the direct sale of these consoles. The company also supports a software marketplace where users and third-party developers can create and share plugins, custom profiles, and icon packs to extend the devices' functionality.

Initially focused on photo editing, Loupedeck expanded its target market to include video editors, designers, music producers, and live streamers. This strategic shift was backed by several funding rounds, including a Series A in 2021 that raised approximately $5.7 million, with investors like zVentures (the corporate venture arm of Razer) and Play Ventures. The company's growth and expansion into the live streaming market positioned it as a competitor to Elgato, which was acquired by Corsair. In a significant milestone, Logitech acquired Loupedeck on July 18, 2023, for an undisclosed amount, aiming to augment its own portfolio of products for gamers and content creators and integrate Loupedeck's hardware with its Streamlabs software.

Keywords: custom console, editing controller, streaming deck, content creation, workflow optimization, photo editing, video editing, live streaming, tactile controls, creative hardware, productivity tool, customizable macros, digital creation, audio mixing, color grading, user interface hardware, Logitech, Adobe integration, Final Cut Pro, OBS Studio