Lounn

Lounn operates as a digital financial marketplace, specifically targeting the small and medium-sized enterprise (SME) sector in Mexico. Founded in 2022 by Jesús Gómez and Arturo Arista, the company was established to address the significant challenges SMEs face in obtaining financing, such as slow, bureaucratic, and opaque application processes. The founders leveraged their combined 15 years of experience in finance and technology to create a platform that simplifies and accelerates access to credit. CEO Jesús Gómez, a Public Accounting and Finance graduate, began his career after the 2008 financial crisis and gained experience in both traditional banking and the agile environment of startups, which shaped his vision for Lounn.

The company's core service is an online platform that acts as a financial aggregator, connecting SMEs with a network of over 30 financial allies, including fintechs and SOFOMES (multipurpose financial companies). By filling out a single, 100% online application, businesses can receive multiple financing offers tailored to their profile and needs. The platform uses algorithms to analyze data from the SAT (Mexican tax authority) and credit bureaus to match applicants with the most suitable lenders, significantly reducing the time and effort typically involved in seeking funding. This streamlined process allows users to compare and choose the best offer in minutes. Lounn offers a diverse range of financial products, including simple and revolving credit lines, factoring, leasing, and business credit cards.

Lounn's business model is commission-based, charging the financial institution that grants the credit, which makes the service free for the applying SMEs. In June 2025, the company announced a successful pre-seed funding round of USD 1 million, led by Kolab Ventures and Highline Beta. This capital is intended to scale operations, enhance the technology team, and further automate the credit evaluation and origination processes using artificial intelligence. The firm aims to evolve into a comprehensive financial advisor for companies, developing intelligent agents to assist with strategic financial decisions and a financial health monitor to help businesses improve their credit profiles.

Keywords: SME financing Mexico, fintech marketplace, business credit, financial solutions platform, online loan application, credit aggregator, small business loans, corporate financing, Jesús Gómez, Arturo Arista, Kolab Ventures, Highline Beta, access to capital, factoring, business leasing, revolving credit, credit line, financial technology, loan marketplace, digital lending, Mexican startups, debt financing, financial advisor AI, credit matchmaking, SAT data analysis