Lorenzo Vinci

Lorenzo Vinci operates as an online marketplace and club dedicated to Italian gourmet food and wine, connecting discerning consumers with niche, small-scale producers. Founded in 2013 by Gaddo della Gherardesca, Walfredo della Gherardesca, and Federico Pastre, the Milan-based company aims to provide a curated purchase experience for food enthusiasts and an effective digital sales channel for artisanal creators.

The business model is centered on e-commerce, offering a wide selection of products directly to consumers. The platform functions as a B2C online retailer of gourmet foods, including items like pasta, baked goods, seafood, and beverages. It provides a comprehensive service that includes not just the sale of products but also the creation of digital content such as articles, recipes, and videos to narrate the stories behind the producers and their goods, enhancing the customer's connection to the food's origin. This content marketing approach helps producers reach a wider audience online.

The company's target market consists of food lovers and connoisseurs of 'Made in Italy' products who are looking for high-quality, authentic items that are often difficult to find elsewhere. For producers, Lorenzo Vinci offers a vital channel to the online market, handling the digital storefront and outreach. By 2018, the platform had registered over 70,000 users and sold more than 25,000 products that year. The company has secured approximately $940,000 in funding through several rounds, including investments from entities like Nana Bianca, SiamoSoci, and Club Italia Investimenti 2. These funds were aimed at expanding sales within Italy and developing private label products. In November 2019, Lorenzo Vinci became part of the Blu Sky Angel Lab group, an international network focused on the Blue Economy and Italian food sectors.

Keywords: Italian gourmet food, online food marketplace, artisanal producers, e-commerce food club, Made in Italy products, specialty foods online, wine e-commerce, Italian gastronomy, direct-to-consumer food, food content marketing, Milan startup, Gaddo della Gherardesca, Walfredo della Gherardesca, Federico Pastre, Nana Bianca, gourmet product sourcing, online grocery Italy, specialty beverages, Italian culinary platform, food discovery