Loop Commerce

Loop Commerce, operating under the brand name GiftNow, has carved out a significant niche within the e-commerce landscape by focusing on the often-overlooked gift-giving experience. The company was founded in 2012 by Roy Erez and Alex Sirota, who aimed to solve the logistical and personal challenges associated with online gifting. Their solution was to create a platform that separates the act of giving a gift from the complexities of shipping and recipient preferences, thereby reducing returns and increasing customer satisfaction. This model proved compelling enough to attract the attention of Synchrony Financial, a major player in consumer finance, which acquired Loop Commerce in 2017 to integrate its offerings and expand its reach within the retail sector.

The core of Loop Commerce's business is its Gift Experience Management (GXM) platform, primarily known through its flagship product, GiftNow®. This service integrates directly into a retailer's online store, allowing a gift giver to purchase an item and send a digital notification to the recipient. The recipient can then accept the gift as is, or modify aspects like size, color, or even exchange it for a different item of similar value before it ever ships. This pre-emptive exchange mechanism is a key differentiator, directly addressing a major pain point for both consumers and retailers: the costly and inconvenient process of returns. The business model is B2B2C, where Loop Commerce partners with retailers and likely generates revenue through a combination of integration fees, transaction fees, or a subscription-based service for its suite of tools. The company serves a roster of high-profile retail brands, including the likes of Target, Neiman Marcus, Coach, and Saks Fifth Avenue, demonstrating its applicability across various segments of the retail market.

Beyond the consumer-to-consumer gifting solution, the company has expanded its services to address other segments of the gifting market. This includes offerings for digital gift cards and corporate gifting, tapping into a broader share of the estimated $600 billion G-Commerce (Gifting Commerce) category. By providing a comprehensive suite of tools, Loop Commerce positions itself as an essential partner for retailers looking to enhance their digital storefronts, improve customer loyalty, and unlock new revenue streams from the act of gifting. The backing by Synchrony provides substantial resources and stability, enabling continued development and market penetration.

Keywords: Gift Experience Management, e-gifting, retail technology, e-commerce solutions, corporate gifting, digital gift cards, online retail, customer experience, gift commerce, returns reduction