Looop

Looop operates as a Learning Management System (LMS) provider, positioning itself as a solution for guaranteed performance and frictionless user experience in corporate learning. The company was founded in 2014 by Ben Muzzell and Dan Gray. They established the company with the vision of transforming corporate learning into a strategic function that drives business impact by integrating learning directly into employee workflows.

The company's business model is centered on a Software-as-a-Service (SaaS) platform that focuses on learning and development (L&D) automation. This model generates revenue through subscriptions. Looop targets progressive companies looking to move beyond traditional, cumbersome training methods. Notable clients have included the Financial Times, Klarna, Monzo, and ASOS. The company demonstrated significant financial traction, reporting a 100% annual growth rate and achieving cash flow positivity before its acquisition.

In a significant milestone, Looop was acquired by the global collaborative learning SaaS leader, 360Learning, in January 2022 for $20 million in a mix of cash and shares. This acquisition was 360Learning's first major use of a $200 million funding round and was aimed at increasing market penetration in the UK and expanding into new global markets. At the time of the acquisition, Looop was projected to reach an annual recurring revenue (ARR) of $6.5 million by the end of 2022.

Looop's product is designed to deliver relevant learning resources at the point of need, eliminating the need for employees to step out of their daily tasks. Its platform emphasizes simplicity and user experience, enabling the creation and distribution of microlearning content directly to learners via email, SMS, or team chat applications. Key features include automation for L&D workflows, content creation tools, integrations with existing business software like Office 365 and Google Apps, and robust analytics to measure engagement and prove ROI. The system is built to provide contextualized, searchable content, functioning more like a problem-solving tool than a traditional course library.

Keywords: Learning Management System, L&D automation, corporate learning, employee training, SaaS, user experience design, workflow integration, microlearning, performance support, collaborative learning, 360Learning, Ben Muzzell, Dan Gray, L&D workflows, compliance training, employee onboarding, upskilling, corporate education technology, knowledge sharing