Lolo Paris

Lolo Paris is a digital-native lingerie brand aiming to address the widespread issue of poorly fitting bras. The company was founded in 2019 by engineers Mélissa Perraudeau-Zitouni and Océane Brière. The founders, who met during their engineering studies, were motivated by personal discomfort with existing bras and the realization that the standard sizing system dates back to 1928. This system causes issues for a high percentage of women, with many finding it difficult to find their correct size in traditional stores.

The core of Lolo Paris's business is a proprietary algorithm developed by the founders. This technology uses a questionnaire about a customer's current bra, its brand, and their fit experience to determine the ideal size from a range of up to 63 options, without requiring traditional measurements. This data-driven approach is continually refined using a database of over 50,000 morphological profiles to improve accuracy. The business operates on a direct-to-consumer model, with sales primarily conducted through its website. The company also maintains a showroom in Paris for personalized, 30-minute fitting appointments with lingerie experts.

The company's product line includes bras, panties, and has expanded to include swimwear and menstrual underwear based on community feedback. Lolo Paris emphasizes a co-creation model, involving its community of over 15,000 women in the development of new products. The startup secured seed funding in December 2021 from OBRATORI, the venture capital arm of the L'Occitane Group, and also received support from the WeDareLab acceleration program by the Etam Group. As of late 2023, the company had raised a total of one million euros.

Keywords: lingerie, algorithm, custom fit, direct-to-consumer, e-commerce, bra fitting, fashion technology, womenswear, inclusive sizing, French brand, digital native, personalized lingerie, morphological data, body positivity, swimwear, menstrual underwear, online retail, Paris, co-creation, venture capital