Logameal

Logameal Limited, founded in 2015 by Guillermo Christen, operated in the health and wellness technology sector with a focus on nutritional tracking. The firm developed a mobile application that allowed users to monitor their dietary intake by simply photographing their meals.

The core of Logameal's service was its image recognition technology. This system analyzed photos of food, identified the items, and provided a health score, thereby creating a visual food diary for the user. The primary benefit was the removal of manual data entry, a common friction point in food tracking applications. By simplifying the logging process to taking a picture, the application aimed to help users build a consistent habit of tracking their meals. Over time, the platform intended to learn individual eating patterns to deliver personalized meal recommendations.

The company's business model was business-to-consumer (B2C), targeting individuals seeking to improve their eating habits. Based in London, United Kingdom, Logameal's potential was recognized early on, securing accelerator funding from Bethnal Green Ventures in December 2015. The company's journey as an independent entity was relatively short, as it was acquired by Intent HQ, a customer intelligence platform, on January 1, 2017.

Keywords: Logameal, food rating application, nutritional tracking, image recognition, visual food diary, healthy eating habits, Guillermo Christen, Bethnal Green Ventures, Intent HQ, health technology, mobile application, diet tracking, meal logging, personalized nutrition, food scoring, wellness app, B2C healthtech, London startup, tech acquisition