Loewi

Loewi operates in the personalized health and nutrition sector, providing data-driven solutions for individuals to monitor and improve their well-being. The company was founded in 2019 by Adrian Kapsalis, Philipp Merk, and Calvin Devereux as a scientific spin-off from the Technical University of Munich. The founders established the company with the mission to make personalized health widely accessible by integrating science and technology.

The business model centers on a multi-step process that begins with a comprehensive analysis of a client's health data. This includes a finger-prick blood test to measure micro- and macronutrients and a questionnaire covering medical history, dietary habits, and lifestyle factors. Loewi's proprietary algorithm then processes this information, cross-referencing it with a database of scientific studies and known interactions with diseases and medications, to generate personalized recommendations. Customers receive these insights through a mobile application, which visualizes their biomarker data and provides tailored nutritional advice. Revenue is generated through the sale of these personalized nutrient supplements and diet plans, which were offered both on a one-time basis and via a monthly subscription that included the supplements and access to nutrition experts.

The company's core offering is a highly customized nutrient formula designed to address specific deficiencies and health goals for each user. This service targets a diverse clientele, from high-performance athletes, such as members of the German National Football Team and Tour de France competitors, to the general public seeking to optimize their health. In January 2022, Loewi was acquired by bioniq, a London-based health-tech company with a similar mission. The acquisition was a strategic move for bioniq to integrate Loewi's technology and expand its own presence into Germany, Austria, Switzerland, and the Netherlands. Following the acquisition, Loewi's founders have moved on to other ventures; Adrian Kapsalis and Philipp Merk are now both involved with Kyon Energy, a company specializing in energy storage solutions.

Keywords: personalized nutrition, blood analysis, micronutrients, data-driven health, supplement formulation, nutritional science, health technology, preventative health, biomarker tracking, diet personalization, wellness platform, metabolic health, TU Munich spin-off, Adrian Kapsalis, Philipp Merk, Calvin Devereux, bioniq acquisition, evidence-based nutrition, mobile health, customized vitamins