Lodgeo
Lodgeo is the first price comparison app with a booking functionality that will make you enjoy your booking.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
£2.0m | Seed | ||
| Total Funding | 000k | ||
| USD | 2020 | 2021 | 2023 |
|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 |
| EBITDA | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 |
Source: Dealroom estimates
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Lodgeo was a London-based travel technology startup founded in 2013 by Ines Djelassi. The venture aimed to streamline the hotel booking process by creating a mobile-first, all-in-one platform for comparing and booking accommodations. Djelassi brought prior industry experience to the table, having previously established Hotel Solutions Direct in 2001, a revenue management firm for independent hotels, which she later sold in 2012. This background provided her with insights into the complexities of the hotel sector.
The company operated as a metasearch engine that aggregated hotel inventory from major online travel agents like Expedia and Booking.com. Its primary value proposition was an integrated in-app booking functionality, which set it apart from other comparison sites that would redirect users to third-party websites to complete a transaction. This approach was designed to prevent discrepancies in pricing and availability that often occurred during redirection. Lodgeo provided users with access to over 800,000 properties globally, offering features to manage bookings and payment methods directly within the application.
The business model was centered on being a free-to-use app for consumers. Although the specific revenue generation method is not detailed, platforms like this typically earn commissions from the booking partners for each transaction completed through the app. In September 2014, Lodgeo announced a significant milestone, securing $3.3 million (£2 million) in a funding round from Javest Investment fund and several angel investors. The company also strengthened its strategic position by adding Marin Muyser, a co-founder of Booking.com, to its board. The startup was reportedly preparing for another funding round of up to £10 million later that year to finance marketing and brand positioning. However, by April 2020, the company was reported to have ceased operations.
Keywords: hotel booking app, metasearch engine, travel technology, mobile booking, Ines Djelassi, online travel agent aggregator, in-app booking, hotel price comparison, Lodgeo, Javest Investment, Marin Muyser, accommodation booking, travel startup, London tech, hotel booking platform