Lockr

Lockr is a data collaboration platform that enables enterprises to manage and activate their first-party audience data while prioritizing consumer privacy and consent. The company provides tools for publishers and marketers to navigate signal loss from operating systems and browsers, offering a unified container for first-party data collection and enrichment.

The company's offerings have evolved. Initially, Lockr was launched as a secrets management SaaS platform, providing offsite, NIST-compliant key management for content management systems like WordPress and Drupal. This service was designed to protect API keys and other secrets by storing them in a secure, offsite vault, helping clients meet regulatory compliance and enhance data security. The initial version was built on Townsend Security's Alliance Key Manager HSM (Hardware Security Module) to meet enterprise security requirements. However, Lockr announced it will be suspending its key management SaaS services as of November 30, 2024, to focus on its data collaboration and digital identity solutions.

The current iteration of Lockr was founded by Keith Petri in 2021. Petri has over 15 years of experience in the data management sector, including spearheading the first mobile Data Management Platform in 2012 and serving as Chief Strategy Officer for Screen6, which was acquired by SambaTV. His background in data management and experience with two prior 8-figure exits informed Lockr's mission to help businesses ethically unlock the value of their first-party data. In April 2023, Lockr raised $2.5 million in a pre-seed funding round with participation from Mozilla Ventures, Junction Venture Partners, and Grit Capital Partners. This funding is intended to scale the team and expand its consumer tools for managing digital identity.

Lockr's business model is centered on its data collaboration platform for publishers and marketers, along with tools for consumers like lockrMail to control their digital footprint. The platform helps enterprises to ethically use their first-party data, aiming to create long-term value and honor consumer choice.

Keywords: data collaboration, first-party data, consumer consent, digital identity, data management, publisher tools, marketer solutions, data privacy, audience activation, data enrichment, signal loss, consumer data platform, identity management, adtech, martech, privacy compliance, data security, Keith Petri, lockrMail, first-party data monetization