YRGLM

YRGLM Inc., a publicly traded marketing technology company listed on the Tokyo Stock Exchange's Growth market, operates with a mission to support the marketing activities of companies worldwide through data and technology. Originally established as Lockon Co., Ltd. in June 2001, the firm rebranded to YRGLM Inc. in August 2019 to signify its aim of creating an ideal, yet-to-be-seen future, a concept reflected in its unique, non-derived name.

The company was founded by Susumu Iwata, a quintessential entrepreneur who started the business in 2000 while still a university student. His journey, which included backpacking around the world and running both a restaurant and a travel business, provided him with foundational experiences that shaped his visionary approach. This perspective led to the development of the company's core products. YRGLM went public in September 2014, listing on the Tokyo Stock Exchange Mothers market.

YRGLM's business is structured around two primary segments: Marketing DX (Digital Transformation) Support and Commerce Support. The firm develops and provides a suite of proprietary software-as-a-service (SaaS) solutions designed to address the complexities of modern digital marketing. Its flagship product is "AD EBiS," an advertising effectiveness measurement platform that offers high-precision data analytics to inform marketing decisions, while respecting user privacy. Another key offering, "Ad Repo," automates the creation of performance advertising reports, integrating data from multiple platforms to save marketers significant time. The company also provides the open-source e-commerce platform "EC-CUBE," which has become a leading choice in Japan for building online stores.

The company's revenue model is based on providing these technology solutions to a broad client base, from e-commerce businesses to advertising agencies. Through a group structure that includes subsidiaries like EC-CUBE CO., LTD., and YRGLM VIETNAM Co., Ltd., the company offers a vertically integrated range of services, encompassing everything from EC site construction and fulfillment to SNS marketing and project management software. This comprehensive approach positions YRGLM as a key partner for businesses seeking to navigate the digital landscape and optimize the entire customer journey.

Keywords: marketing technology, ad-tech, marketing DX, advertising effectiveness measurement, AD EBiS, e-commerce platform, EC-CUBE, data analytics, SaaS, digital marketing solutions, Susumu Iwata, Lockon, marketing automation, report automation, Ad Repo, commerce support, public company, Tokyo Stock Exchange, 3690, marketing platform, data-driven marketing, ad measurement