Locked on Podcast Network

Locked On Podcast Network operates as a specialized sports media entity focused on delivering daily, hyper-local sports content. Founded in June 2016 by David Locke, the long-time radio play-by-play announcer for the Utah Jazz, the network was born from his realization that the future of sports commentary involved direct, year-round fan engagement. This insight led to the creation of his first podcast, "Locked On Jazz," which became the blueprint for the network's expansion. The company's core business model is centered on producing a dedicated daily podcast, typically 30 minutes long, for every team in the major North American professional sports leagues (NFL, NBA, MLB, NHL) and for numerous major college sports programs. This strategy targets the passionate, local fan base, a demographic Locke identified as having the most dedicated audience from his years in sports talk radio.

The network generates revenue primarily through advertising, bundling its numerous shows to offer national scale to brands while maintaining a hyper-local connection through its hosts. In January 2021, the company was acquired by TEGNA, a major media and broadcasting group, for an undisclosed sum. This acquisition provided Locked On with significant resources, enhancing its ability to expand its video offerings and distribution. Following the acquisition, Locke remained as President, and the company continues to operate as a standalone business unit within TEGNA. The network has demonstrated substantial growth, reporting 82 million listens and views in the first quarter of 2024 alone, a 24% year-over-year increase.

The product portfolio consists of over 220 daily podcasts, which are distributed across all major audio platforms like Apple Podcasts and Spotify, as well as video platforms such as YouTube. The content, created by a roster of local experts, reporters, and insiders, provides in-depth game coverage, analysis, and news. In recent years, the network has expanded its distribution channels to include 24/7 streaming sports channels on platforms like Roku and Amazon Fire TV, further broadening its reach. This multi-platform approach, combined with its unique focus on daily, team-centric content, allows the network to serve dedicated sports fans who desire consistent updates on their favorite teams.

Keywords: sports podcast network, local sports media, daily sports podcasts, team-focused podcasts, David Locke, TEGNA, NFL podcasts, NBA podcasts, MLB podcasts, NHL podcasts, college sports podcasts, fantasy sports, sports betting content, sports media advertising, podcast monetization, digital sports content, video podcasts, streaming sports channels, sports analysis, fan engagement