Locbox

Locbox was a marketing automation software provider that offered tools for email marketing, social media management, and customer loyalty programs specifically designed for local businesses. The company was founded in 2011 by Saumil Mehta and Sailesh Ramakrishnan, who previously worked at the web and social search company Kosmix before it was acquired by Walmart.

The platform's primary goal was to furnish small, local businesses with the marketing automation capabilities typically utilized by larger corporations. It provided an easy-to-use interface for creating personalized marketing campaigns tailored to specific customer segments. Key features included automated workflows for scheduling campaigns, detailed analytics to track performance and ROI, lead generation, and customer engagement tracking. Locbox supported advertising on platforms like Facebook and Google to expand its clients' reach. The business model targeted self-employed, small, and midsize businesses, aiming to help them improve customer retention and drive growth through data-driven campaigns.

Locbox secured $5.1 million in a Series A funding round in 2012, backed by prominent venture capital firms including Google Ventures, Accel Partners, and InterWest Partners. The company also received seed funding from AngelPad in 2011 and attracted investments from angel investors associated with Google, LinkedIn, and Walmart. Subsequently, Locbox was dissolved, and its intellectual property and assets were acquired by FetchRev.

Keywords: local business marketing, marketing automation, customer engagement software, email marketing platform, social media management, customer loyalty programs, small business marketing, lead generation, automated marketing campaigns, customer retention tools, Saumil Mehta, Sailesh Ramakrishnan, Google Ventures, Accel Partners, InterWest Partners