Locality

Locality

Locality - Prices, Hours, Reviews for Haircuts, Massages & More.

HQ location
San Francisco, United States
Website
Launch date
Employees
Enterprise value
$17—26m
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$4.3m

Series A
Total Funding000k
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More about Locality
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Locality, formerly known as Centzy, operated as a comparison shopping engine focused on local services. The company was founded by Jay Shek, who served as CEO, and Jeremy Clemenson, the CTO. It launched in May 2012 at TechCrunch Disrupt in New York. The platform aimed to bring price transparency to the local services market, addressing the fact that fewer than 10% of local businesses listed their prices online at the time.

The business provided a tool for consumers to compare prices, hours, locations, and reviews for services such as haircuts, oil changes, massages, and dry cleaning. It initially launched in New York, San Francisco, and Chicago, with plans to expand nationwide into other service categories. The service aggregated data and utilized Yelp reviews and Google Maps to present its comparisons, functioning as a 'Kayak for local services'. Its target clients were consumers looking for the best value for everyday services.

The company's business model was centered on aggregating and presenting data that was otherwise difficult for consumers to find in one place. Locality secured a total of $6.7 million in funding across three rounds. This included a seed round of $1.6 million in March 2013 from investors like ff Venture Capital, Cowboy Ventures, Lightbank, and Founder Collective. A subsequent Series A round in December 2013, which coincided with the rebranding from Centzy to Locality, raised $4.3 million, led by Matrix Partners.

The company's objective was to empower consumers by providing a one-click tool to avoid being overcharged for common local services. It operated in the mobile, big data, and local commerce markets, aiming to bridge the gap between online search and offline business transactions. The domain centzy.com now redirects to locu.com, which was acquired by GoDaddy, suggesting an eventual acquisition or asset sale, though specific details of Locality's conclusion are not publicly available. Keywords: Locality, Centzy, local services comparison, price transparency, Jay Shek, Jeremy Clemenson, local commerce, service price aggregator, consumer savings, ff Venture Capital, Cowboy Ventures, Lightbank, Matrix Partners, TechCrunch Disrupt, local business data, New York startups, online to offline, O2O, consumer services platform, service marketplace

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Investments by Locality

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Gamut (Formerly Adify)
BUYOUT by One Equity Partners Jul 2022
CoxReps
BUYOUT by One Equity Partners Jul 2022