Localisy

Localisy operates as a digital platform designed to enhance the online presence of local businesses. The company was founded in 2015 by Guillaume Petta, who conceived the idea as a 19-year-old law student. Initially facing skepticism, he eventually secured a modest family investment and later a loan guaranteed by the Walloon financing company, Sowalfin, to launch the venture. A significant milestone occurred in 2021 when Localisy acquired its main competitor, Produweb, expanding its team and capabilities. The company secured its first fundraising of 1 million euros, which supported the growth of its team to six full-time employees.

The firm's primary offering is a Software as a Service (SaaS) platform that provides local merchants with tools for improved search engine optimization, customer loyalty, and artificial intelligence functionalities. This platform aims to make local stores more visible on search engines like Google, targeting retailers who lack marketing expertise and want to increase both in-store traffic and online sales. The business model is based on affordable subscriptions for businesses and reasonable commissions on sales, positioning itself as a competitive alternative to large international platforms. The platform was relaunched in 2024 with a new design and additional features. As of early 2025, the platform had over 300 stores registered in the province of Liège, with an objective to reach 1,000 references and cover all of Wallonia by the end of the year.

Beyond its SaaS platform, Localisy also functions as a web agency, offering a suite of digital marketing services. This includes custom website and e-commerce development, with expertise in platforms like Prestashop, Woocommerce, and Magento. The agency provides services in search engine optimization (SEO) and search engine advertising (SEA), social media strategy, and data analytics, focusing on delivering a measurable return on investment for its clients. The company emphasizes a collaborative approach, working as an extension of their clients' teams to develop tailored short, medium, and long-term marketing strategies. With a team of 40 experts, the agency serves clients in Liège, Brussels, and throughout Belgium.

Keywords: local commerce platform, digital marketing for small business, SaaS for retail, online visibility, search engine optimization, e-commerce development, web agency Belgium, local business support, Guillaume Petta, Produweb acquisition, Wallonia tech, local store marketing, online-to-offline commerce, retail technology, customer loyalty programs, digital transformation for shops, marketing automation for retail, local search marketing, Liège startups, Belgian tech scene