Loady
First-hand master data for efficient & digital logistics.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor | €0.0 | round |
| investor | €0.0 | round | |
* | €3.2m | Seed | |
| Total Funding | 000k | ||
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Loady, a German logistics technology firm established in 2023, is positioned to address a critical inefficiency in supply chain management: the communication of loading and unloading requirements. The company originated within the chemical industry, born from an initiative at Chemovator, the business incubator of BASF, by founders Stefanie Kraus (CEO) and Elzbieta Wiankowska (CPO). Their direct experience with the operational frictions in industrial logistics prompted the development of a centralized master data platform.
The company operates a SaaS platform that functions as a single source of truth for site- and product-specific logistics data. This enables manufacturing and distribution companies to maintain and share up-to-date requirements—such as safety protocols, necessary equipment, and site access details—with their logistics partners and carriers. By providing this information via API integrations with existing Transport Management Systems (TMS), ERPs, and other logistics software, Loady aims to eliminate the constant back-and-forth communication, data discrepancies, and manual checks that lead to transport delays, truck rejections, and increased operational costs. The platform's data model is designed to handle the specific needs of packed goods, as well as liquid and dry bulk transport, across various sectors including chemical, automotive, construction, and retail.
Loady's revenue model is based on its software-as-a-service offering. The company has demonstrated early traction, securing a seed financing round of €3.2 million in June 2024 from investors including MBG Mittelständische Beteiligungsgesellschaft Baden-Württemberg, KST Invest, and Chemovator. This capital is intended to support the company's expansion across Europe. A recent partnership with the Microsoft for Startups Founders Hub provides Loady with access to advanced AI and cloud technologies, signaling a strategic focus on enhancing its platform's predictive and automation capabilities to further streamline logistics operations. Keywords: master data, logistics platform, supply chain collaboration, transport management, API integration, freight procurement, loading requirements, data sharing, CO2 reduction, digital logistics