Loóna

Loóna Inc. operates in the fast-growing digital wellness and sleep aid market, offering a mobile application designed to help users disconnect from daily stress and prepare for sleep. The company was founded in 2019 by a team of Belarusian entrepreneurs: Andrew Yanchurevich, Eugene Nevgen, Dmitry Doryn, and Sergey Gonchar. This team was previously behind the augmented reality app MSQRD, which was acquired by Facebook (now Meta) in 2016. After working at Facebook for a period, the founders launched Loóna to address the challenge of poor sleep caused by daytime emotional stress.

The inspiration for Loóna came from co-founder Andrew Yanchurevich, who noticed how reading bedtime stories to his son created a calming, sleep-inducing ritual. This personal experience shaped the app's core concept, which deviates from standard meditation apps that require users to close their eyes. Instead, Loóna actively engages users with interactive experiences. The business generates revenue through a subscription-based model, offering a free version with limited content and a premium "Loóna PLUS" subscription that unlocks the full library of features. Investors include Elefund, Hoxton Ventures, and Natalia Vodianova.

The app's main feature is the "sleepscape," a guided session combining activity-based relaxation, storytelling, and atmospheric sounds. Users interact with beautifully designed 3D dioramas, coloring them in while listening to calming narratives and specially created music. This process is designed to quiet racing thoughts and alter the user's mood to be more conducive to sleep. The content library includes a variety of fantastical and realistic settings. Loóna has received significant industry recognition, including being named the "Best App" by Google Play in 2020 and winning a 2021 Apple Design Award for its outstanding visuals and graphics. The company has also expanded its platform to include a spatial computing version for the Apple Vision Pro, offering relaxing 3D diorama puzzle games.

Keywords: sleep aid, mental wellness, relaxation app, digital health, stress relief, guided meditation, storytelling, coloring therapy, soundscapes, sleep improvement, Andrew Yanchurevich, Eugene Nevgen, Dmitry Doryn, Sergey Gonchar, MSQRD, Apple Design Award, Google Play Best App, mood altering, bedtime routine, sleepscape, mobile application, subscription model, healthtech, LOHAS, mindfulness