LMI Group

LMI Group is a Japanese company specializing in transforming retail spaces through data and design. It operates two primary business segments: In-store Marketing Solutions and Retail Media. The company's origins trace back to a sign-making business, Crest Co., Ltd., founded in 1987. In 2019, Crest Holdings Co., Ltd. was established, later rebranding to LMI Group in March 2022 to reflect its mission of "Legacy Market Innovation."

The In-store Marketing Solutions division provides end-to-end services for physical retail environments. This includes the planning and design of stores, pop-ups, and exhibitions, as well as the manufacturing and installation of visual merchandising (VMD), signage, and displays. A key component of this service is the use of data analytics to evaluate and maximize the value of physical spaces. The company utilizes cameras and sensors to gather data on foot traffic and customer engagement, providing clients with actionable insights to improve store performance.

The Retail Media division focuses on digital advertising within retail locations. LMI Group has developed "Tokusuru Vision by AdCoinz®," a reward-based retail media platform that aims to enhance customer engagement. This platform, described as an "Engagement Out-of-Home (EOOH)" service, provides rewards to consumers for interacting with advertisements, thereby creating a mutually beneficial system for retailers, advertisers, and shoppers. The company also developed the "RETAIL TV" programmatic advertising platform.

Shunsuke Nagai, the current President and CEO, took over his father's sign business and initiated its transformation by integrating IT and data solutions. He was joined by co-founder Ryuta Mochida, his university classmate, who serves as Vice President and brings a background in private equity and strategic consulting from firms like PwC Consulting. LMI Group serves a diverse client base that includes major brands like ASICS, LVMH, The Body Shop, and Cole Haan. The company has received investment from firms including Animoca Brands Japan, JIC Venture Growth Investments, and Mitsubishi UFJ Capital.

Keywords: in-store marketing, retail media, spatial design, visual merchandising, digital signage, retail analytics, customer experience, POPUP stores, OOH advertising, AdTech, data-driven marketing, retail technology, customer engagement platform, store displays, VMD, signage design, retail solutions, marketing analytics, shopper marketing, Engagement Out-of-Home