LiveList

LiveList

LiveList was built with the belief that live music can reach far beyond the stage where it’s being played.

HQ location
Los Angeles, United States
Launch date
Employees
Enterprise value
$7—10m
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DateInvestorsAmountRound
-investor investor

€0.0

round

$1.7m

Seed
Total Funding000k
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LiveList was positioned as a dedicated platform for the burgeoning live-streamed music sector. The company was founded in 2015 by Allen Sanford, an individual with direct industry experience as a music venue owner and festival producer. This background provided a practical foundation for the venture, aiming to solve the problem of fragmented access to live digital performances.

The core of the business was an aggregation service that compiled a guide of official, artist-approved live streaming concerts from across the globe. The platform's primary function was to serve music fans by enabling discovery and providing notifications for when their preferred artists were broadcasting a performance. For artists and the broader music industry, LiveList offered a channel to reach and monetize a global audience that could not attend physical events, tapping into a scalable model for fan engagement.

The operational model was B2C, focusing on attracting a user base of music enthusiasts. Revenue generation was conceptually tied to this user engagement, although specific monetization strategies are not detailed. The product was a search and notification portal, gathering performance listings from myriad live-streaming sources to present a centralized concert schedule. On April 15, 2015, the company secured $1.9 million in a single seed funding round from investors including Draper Frontier, IECP, and Third Wave Digital. The company ceased operations and is now considered out of business as of early 2021.

Keywords: live stream concerts, music discovery, concert aggregator, Allen Sanford, digital music, live performance platform, online concerts, music streaming service, artist live stream, virtual events, music tech, fan engagement platform, concert notification, Draper Frontier, Third Wave Digital, live music guide, online event discovery, defunct startup

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