Livelii

Livelii provides benefits services and financial tools tailored for self-employed professionals in Canada. The company was founded in 2020 by Anya Switzer and Adam Roach and is headquartered in Toronto, Canada. Livelii aims to provide the Canadian freelancing community with tools for invoicing and benefits management. After being accelerated by Techstars Toronto in September 2020, the company raised $240,000 in a seed round in February 2021 from investors including Techstars and Remapped Ventures.

Initially, Livelii operated an invoicing platform that allowed freelancers to set aside a portion of their payments into a wellness account for benefits. The platform was designed to help freelancers create estimates and invoices, process payments, and fund benefits like paid vacation, sick days, and health and dental insurance provided through a partnership with Manulife. However, the company has since shifted its model. It now focuses directly on offering health, dental, and life insurance coverage for self-employed individuals, freelancers, contractors, and gig workers aged 18 to 63. The platform offers personal and group insurance plans, enabling clients to access a curated marketplace for essential financial and insurance services.

The service is delivered through a mobile app for freelancers on iOS and Android, a web app for clients, and a marketing website for subscription management. It offers features like automated savings, one-tap deposits, and personalized goal setting to give independent workers access to affordable health insurance and other financial tools.

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