Livela

Livela operated as a mobile application in the Brazilian e-commerce market, founded in January 2022 by Amanda Martins, Samuel Negrão, Hai Habot, and Oksana Semenov. The company aimed to digitize the 'discovery shopping' experience, where consumers find products they were not actively searching for. It was backed by prominent Silicon Valley executive Sukhinder Singh Cassidy, whose own entrepreneurial background included founding Joyus, a video shopping platform. This investment signaled a focus on creating an engaging, media-rich online retail environment.

The business model centered on providing a platform for brands to showcase their products to a highly engaged user base, likely generating revenue through commissions on sales, listing fees, or a combination of both. Livela's service was designed to translate the spontaneous nature of in-person retail discovery into a digital format. The application provided a curated feed of products, allowing users to browse and make impulse purchases directly through their mobile devices. The platform ceased operations in January 2023, just a year after its founding.

Keywords: Livela app, discovery shopping, Brazilian e-commerce, mobile commerce, Amanda Martins, Samuel Negrão, Hai Habot, Oksana Semenov, Sukhinder Singh Cassidy, online retail platform, social shopping, product discovery, curated shopping, digital retail Brazil, app-based retail