Ivory
Ivory ensures early detection of brain health risks and offers personalised brain training programs for you.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
* | $1.0m | Seed | |
| Total Funding | 000k | ||
Ivory is a health-tech company operating in the preventative healthcare and wellness market, specifically targeting brain health for individuals typically in their 30s, 40s, and 50s. Founded in October 2022 by Issac John (CEO) and Rahul Krishnan (CPO), the Mumbai-based startup aims to make cognitive health monitoring a routine practice. The company was established to address the significant underdiagnosis of cognitive impairment, estimated at 90% of cases, by shifting the focus from late-stage treatment to proactive, early detection.
The business offers a mobile application, available on both Google Play and Apple App Stores, that functions as a daily companion for cognitive wellness. Its core products include an FDA-registered assessment tool to provide users with insights into their cognitive profile and a subscription-based app with daily neuroscience-backed games and exercises. These games, curated from established cognitive gaming companies and validated by clinical neuropsychologists, are designed to train specific cognitive domains such as memory, attention, and problem-solving. The platform also provides a "Cognitive Age Test," which benchmarks a user's performance against a global dataset to estimate their brain's age.
Revenue is generated through subscriptions for its daily companion app and fees for its comprehensive "Cognitive Health Checkup." This checkup includes health screenings, the neuroscience-based assessments, and a personalized consultation with a neuro-counsellor who provides actionable recommendations based on the results. The company also serves corporate clients, with partners including Ather Energy, WeWork, and PUMA. To expand its reach, Ivory provides Partner APIs, allowing seamless integration of its cognitive assessment platform into third-party products. Since its inception, the company has raised a total of $1.5 million over two funding rounds, with the latest seed round in April 2025 securing $1 million. This round was co-led by IIMA Ventures and Capital-A, with participation from 1Crowd and Stanford Angels.
Keywords: brain health, cognitive wellness, neuroscience, neurodegenerative risk, cognitive assessment, memory games, digital health, preventative care, age-tech, cognitive training, mobile health app, dementia prevention, mild cognitive impairment, corporate wellness, health-tech, Issac John, Rahul Krishnan, cognitive decline, brain training, neuropsychology