Livedooh

Livedooh operates as a technology partner for media owners in the Digital Out-of-Home (DOOH) advertising sector. The company provides an ad server platform designed to help advertisers and publishers optimize and measure the effectiveness of their advertising campaigns. In 2021, Livedooh merged with Signkick, another company in the Out-of-Home technology space, to form LDSK. The merger combined their products and expertise to create a comprehensive platform for media owners worldwide. The joint entity is led by Keni Bernardin as CEO and Tobias van Amstel as Chief Commercial Officer and Finance.

The company's business is centered on providing a suite of tools for DOOH media owners to manage and monetize their networks. It serves a range of clients, from international media owners like Clear Channel and JCDecaux to smaller, independent brands. The business model is not that of a middleman; instead, it empowers media owners by providing them with the technology to control their own DOOH networks, set their own rules, and connect with various buyers. Revenue is generated by enabling media owners to increase their profits through efficiency, control, and transparency. This is achieved by supporting various booking types, including traditional, automated, and programmatic advertising, which are optimized to maximize revenue.

Livedooh, now under the brand LDSK, offers a robust platform with a multitude of features for the DOOH market. It provides a dynamic content management system (CMS) for scheduling complex campaigns, along with a centralized ad server compatible with multiple player types. A key feature is its AI-driven yield and optimization engine, designed to prioritize campaigns for maximum revenue. The platform facilitates connections to both automated (OpenDirect) and programmatic (OpenRTB) buyers through a dedicated SSP and offers a white-label e-commerce platform for direct sales. It also supports integration with third-party players and data providers, such as AdMobilize, to incorporate real-time audience analytics for more sophisticated and automated campaign trading.

Keywords: Digital Out-of-Home, DOOH, ad server, media owners, programmatic advertising, campaign management, audience targeting, adtech, Signkick, LDSK, OOH, advertising technology, yield optimization, content management system, SSP, direct sales, automated bookings, outdoor advertising, media planning, ad serving