Liteup Media UG

Liteup Media UG

Marketing software fuels the creator economy by growing mobile games.

HQ location
Hamburg, Germany
Launch date
Employees
Enterprise value
$2—3m
Company register number
HRB 167584 (Hamburg)
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DateInvestorsAmountRound
*

$500k

Seed
Total Funding000k

Financials

Estimates*

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Revenues, earnings & profits over time
USD20222023
Revenues00000000
EBITDA00000000
Profit00000000
EV00000000
EV / revenue00.0x00.0x
EV / EBITDA00.0x00.0x
R&D budget00000000

Source: Dealroom estimates

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More about Liteup Media UG
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LiteUp Media is a dynamic startup specializing in influencer marketing, particularly for mobile apps. The company operates at the intersection of data analytics and creative marketing, helping mobile app developers reach new audiences through targeted influencer campaigns. LiteUp Media's primary clients are mobile app developers, with a strong focus on the mobile gaming sector.

The company leverages its proprietary technology to analyze multiple data points, identifying the most suitable influencers for each campaign. These influencers are then recommended directly to the client's dashboard, ensuring a seamless and efficient process. By turning influencers into long-term partners, LiteUp Media helps apps gain traction on popular platforms like TikTok and YouTube.

LiteUp Media's business model revolves around providing a comprehensive suite of services that combine influencer activations with data-driven solutions. This holistic approach allows clients to understand the impact of creator-generated content on their app's performance. The company also runs follow-up campaigns using both influencer content and campaign data, ensuring scalability and sustained success.

Revenue is generated through a combination of service fees for campaign management and performance-based incentives. By offering a blend of creative and analytical services, LiteUp Media ensures that clients receive maximum value from their marketing investments.

In summary, LiteUp Media is a forward-thinking company that uses data and creativity to help mobile app developers succeed in a competitive market. The company's innovative approach to influencer marketing makes it a valuable partner for any app looking to grow its user base.

Keywords: Influencer Marketing, Mobile Apps, Data Analytics, Campaign Management, TikTok, YouTube, Mobile Gaming, Creative Solutions, Performance Marketing, Audience Engagement.

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