Lita.co

Lita.co operates as a European crowdfunding platform focused on channeling investments toward companies with a demonstrable positive social and environmental impact. Founded in 2014 by Eva Sadoun and Julien Benayoun under the name 1001pact, the company rebranded to Lita.co in 2017 to facilitate its international expansion. The founders' journey began after witnessing the 2008 financial crisis and engaging in humanitarian work in Togo, which solidified their conviction to build a more just and inclusive economic model. Sadoun's background in mathematics and corporate finance, combined with Benayoun's shared passion for creating change, led to the creation of a platform that directly connects retail and professional investors with impactful enterprises.

The firm's business model centers on providing a transparent, online venue for impact investing, addressing what it identifies as a lack of meaning in traditional investment products. Lita.co generates revenue by charging a degressive commission, ranging from 1% to 3%, on the amount an individual invests in a company's capital. This fee covers the costs associated with secure payments, file management, and representing investors' interests. The platform offers a variety of investment types, including equity, debt, bonds, and cooperative shares, making it accessible with a minimum investment of €100. This approach allows a broad range of individuals to participate in financing the real economy.

Lita.co meticulously vets the companies it lists, with only about 5% of applicants making it onto the platform after a rigorous analysis of their business model, financial viability, and social or environmental impact. The platform serves a diverse array of sectors, including renewable energy, sustainable agriculture, social economy, and tech-for-good. Since its inception, Lita.co has facilitated the collection of over €165 million for nearly 300 fundraising campaigns, expanding its operations from France to Belgium and Italy. The company holds a European Crowdfunding Service Providers (ECSP) license from the French Financial Markets Authority (AMF) and is certified as an "Entreprise Solidaire d'Utilité Sociale" (ESUS).

Keywords: impact investing, crowdfunding, ethical finance, social enterprise funding, sustainable investment, P2P investing, equity crowdfunding, debt financing, green finance, responsible investment, community investing, fintech for good, mission-driven companies, social impact bonds, environmental projects, renewable energy financing, sustainable agriculture investment, circular economy funding, direct investment, transparent finance