Linus Technology

Linus Technology, Inc., established in 2023, is a New York-based food technology company focused on helping consumers achieve their protein intake and weight management objectives. The company was co-founded by Peter Rahal and Zach Ranen. Rahal, who serves as the CEO, brings significant entrepreneurial experience to the venture, having previously founded RXBAR, a successful protein bar company, and David Protein. Co-founder Zach Ranen also has a background in entrepreneurship, having co-founded David Protein and RAIZE.

Operating in the nutrition management sector of the food technology market, Linus Technology aims to provide tangible solutions for health-conscious consumers. The company's business model centers on the development and sale of food products engineered to meet specific dietary goals. Having secured $7.5 million in a Series A funding round, the company is positioned to introduce its first brand to the market. This initial product launch is anticipated by the first quarter of 2025, signaling the company's transition from development to commercial operations.

The firm's core offering will be a line of food products designed to simplify protein consumption and support weight management. While specific details of the initial product are yet to be released, the company's stated mission is to address the common challenges consumers face in maintaining a balanced and goal-oriented diet. The business targets individuals actively seeking to improve their fitness and nutritional habits. By leveraging the founders' previous successes in the protein and health food space, Linus Technology intends to carve out a niche in a competitive market that includes players like Foodsmart and Day Two. Keywords: Peter Rahal, Zach Ranen, food technology, nutrition management, protein consumption, weight management, consumer health, Series A, RXBAR, David Protein, nutritional products, health food, fitness goals, dietary solutions, consumer wellness, food innovation, direct-to-consumer, health and wellness, diet technology