Linkrunner

Linkrunner is an AI-powered Mobile Measurement Platform (MMP) that provides app-based businesses with tools to track, analyze, and optimize marketing campaigns. Headquartered in Bengaluru, India, the company aims to give marketing teams actionable data to enhance user retention, campaign performance, and Return on Ad Spend (ROAS). The platform unifies marketing data from all channels, offering granular, user-level insights to facilitate faster, more informed decision-making.

Founded in 2024 by Shreyans Sancheti and Darshil Rathod, Linkrunner was created to address the challenges they experienced firsthand with complex app analytics. Sancheti, a co-founder of Bluelearn, and Rathod, Bluelearn's founding engineer, identified a need for an affordable and efficient app attribution tool specifically for the Indian market. Their combined experience in product growth and technology shaped the development of a platform that tracks the entire user journey, from the initial link click and app installation to in-app activities and revenue generation.

Linkrunner's business model operates on a freemium and subscription basis, with pricing plans designed to be accessible for startups. The platform offers a free tier with limitations on monthly app downloads and live campaigns, a "Growth" plan based on the number of attributed downloads, and a custom "Enterprise" plan for larger organizations. Revenue is generated from these subscription plans.

The platform's core services include AI-powered attribution and analytics, unified marketing data, deep linking, and detailed user-level identification with over 30 unique attributes for personalization. It also features "Link AI," an assistant that provides insights on campaigns and users, and tracks metrics like ROAS and retention. Linkrunner supports a wide range of integrations with SDKs for Web, React Native, Flutter, iOS, and Android. In July 2025, the company secured INR 5 crores in a pre-seed funding round led by Titan Capital to expand its team and enhance its product.

Keywords: mobile measurement platform, app analytics, marketing attribution, user journey tracking, ROAS optimization, deep linking, AI analytics, customer data platform, app marketing, user retention