Linkinfarm

Linkinfarm operates as a digital marketplace within the AgTech sector, specifically designed to connect farmers with agricultural contractors. The company was established in 2017 and is headquartered in Mouen, France. Its founders, Bertrand Poirier, Philippe Fournier, and David Battu, launched the platform to address the operational and financial pressures facing modern agriculture. The project originated in April 2017, and by July 2018, it had secured over €1 million in a seed funding round from investors including Crédit Agricole, Groupe ISAGRI, and Normandie Participations.

The core of Linkinfarm's business is a web-based platform that facilitates the outsourcing of agricultural tasks. It serves two primary client types: farmers who need to delegate work to manage costs and save time, and agricultural contractors (known as ETAs in France) or other farmers who wish to offer their services and optimize the use of their machinery. The platform aims to simplify the entire workflow, from finding and booking services to invoicing and payment processing. Linkinfarm acts as a neutral intermediary, aiming to build trust and reliability in these transactions.

For agricultural service providers, the platform enhances their visibility to potential clients and streamlines their administrative workload. Features include GPS guidance to the specific plots of land, automated invoice generation, and management tools for scheduling and machine allocation. For farmers, the service offers a way to reduce mechanization costs by up to 30%, gain flexibility, and access specialized equipment without direct investment. The platform allows them to compare providers, schedule work, and manage payments securely. Linkinfarm also provides tools to analyze operational conditions, such as weather data, to aid decision-making. Over time, the company has expanded its services to include crop management solutions that allow for partial or even full delegation of farming operations.

Keywords: AgTech, agricultural contractors, farm management software, digital agriculture, farmer marketplace, ETA, mechanization costs, crop management, agricultural services, outsourcing farm work, rural technology, precision agriculture, farm efficiency, booking platform, agricultural invoicing, land management, Normandy, France, Philippe Fournier, Bertrand Poirier, David Battu