LINKBY
Connecting advertisers to the world's most premium publishing brands through performance based editorial coverage.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| investor investor | €0.0 | round | |
* | AUD23.0m | Series B | |
| Total Funding | 000k | ||
| USD | 2022 | 2023 |
|---|---|---|
| Revenues | 0000 | 0000 |
| % growth | - | 57 % |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Dealroom estimates
Related Content
Linkby.com is a digital marketing platform that specializes in driving return on investment (ROI) for businesses by helping them tell their story and build trust with their target audience. The platform operates in the digital advertising market, serving a wide range of clients from various industries.
Linkby's business model is based on a performance option, either cost per click (CPC) or cost per thousand impressions (CPM). Clients set their budget, timeframe, and choose the Linkby platform that suits their needs. The company then leverages its publisher marketplace or Pubfeed content distribution network to find the right mix of publishers for the client's campaign.
Linkby has partnerships with some of the biggest names in publishing, including Urban List, Broadsheet, Pedestrian.tv, Buzzfeed, Refinery29, Marie Claire, Mail Online, The Independent, and ELLE. This allows clients to secure coverage across a wide range of high-profile platforms, increasing their visibility and reach.
The company has been praised for its efficiency, ease of use, and results-driven approach. Clients have reported significant increases in coverage and return on ad spend (ROAS), with some seeing ROAS of 300%+.
In terms of revenue, Linkby makes money by charging clients for the services it provides, which include campaign management, content distribution, and publisher selection.
Keywords: Digital Marketing, ROI, Storytelling, Trust Building, CPC, CPM, Publisher Marketplace, Content Distribution, High-Profile Platforms, Campaign Management.