Contentbird

Contentbird GmbH, operating as Contentbird, is a German company providing a sophisticated content marketing platform designed to streamline and enhance the digital marketing efforts of businesses. Established in 2012 by co-founders Bastian Bickelhaupt, Andreas Eisemann, and Nicolai Kuban, the company has positioned itself as a key tool for marketing teams. Its headquarters are located in Berlin, Germany. The firm's journey includes a seed funding round on January 30, 2018, where it raised approximately $1.07 million, with lead investors including ALSTIN I and High-Tech Gründerfonds (HTGF). In a strategic move to expand its offerings, Contentbird acquired Contilla on October 2, 2021.

The core of Contentbird's business is a subscription-based Software-as-a-Service (SaaS) platform that centralizes the entire content marketing workflow. This encompasses everything from data-driven research and planning to content creation, distribution, and performance analysis. The platform is engineered to address the common inefficiencies and organizational challenges that marketing teams face, such as managing multiple tools and scattered communication. Revenue is generated through tiered subscription plans, with pricing starting from monthly fees for different service levels tailored to the needs of freelancers, startups, and larger enterprises. Their client base is diverse, including e-commerce businesses, marketing agencies, B2B small and medium-sized enterprises (SMEs), online portals, and large corporations, with notable clients like Zalando and Immowelt.

Contentbird's platform offers a comprehensive suite of features. A key component is its AI Assistant, which leverages artificial intelligence to aid in developing content strategies, researching ideas, and creating content, thereby increasing output and efficiency. The system supports automated workflows and provides a centralized space for team collaboration, which helps in maintaining quality and focusing on strategic goals. For content distribution, the platform facilitates automated multi-channel publishing to social media platforms like Facebook, Twitter, and LinkedIn, and includes customer relationship management (CRM) functionalities for outreach campaigns. It also provides tools for search engine optimization (SEO), including keyword research and tracking, backlink analysis, and on-page optimization to improve Google rankings. In addition to the software, Contentbird offers a Content Marketing Academy to train professionals, helping them to improve internal processes from strategy to analysis.

Keywords: content marketing platform, SaaS, SEO tools, AI content creation, digital marketing, workflow automation, content operations, lead generation, brand visibility, marketing analytics, content strategy, Bastian Bickelhaupt, Andreas Eisemann, Nicolai Kuban, Berlin startup, marketing technology, B2B marketing, content distribution, social media management, content planning, customer relationship management, digital visibility, content production, marketing collaboration