LimitScreen

LimitScreen

NYC-based home automation solution to setting healthy limits on family screen time,.

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LimitScreen, operating as Screen, provides a home automation solution targeted at families seeking to manage digital device usage. The company was founded by Tali Orad, a software engineer and mother of three, who was motivated by her own challenges in moderating her children's screen time. After a year of technology research and development, the company launched with a product designed to oversee a wide array of electronic devices.

The core of the business revolves around a hardware and software combination that empowers parents to set and enforce healthy limits on all electronic devices within a household. This includes not only personal devices like phones, tablets, and computers, but also shared equipment such as televisions, gaming consoles, and streaming hardware from providers like Roku and Apple TV. A key differentiator is the system's ability to function regardless of the location of the child or parent, offering remote management capabilities. Parents can monitor usage, have conversations about digital habits, or remotely power down devices as a final measure. The system was designed to reduce family arguments over screen use by automating the enforcement of pre-agreed rules.

The business model centered on the direct sale of the hardware and app solution, with an initial pre-order price of $99 and an expected retail price of $139. Screen garnered financial backing from a notable list of investors including Lerer Hippeau Ventures, Collaborative Fund, and Maveron Capital, who are associated with brands such as The Huffington Post, Kickstarter, and SmartThings. Following its beta phase with user families, the company's domain, getscreen.com, now directs to getscreen.me, a service focused on browser-based remote desktop access for businesses and IT professionals, indicating a significant pivot or change in ownership from the original parental control product.

Keywords: parental controls, screen time management, Tali Orad, home automation, family technology, digital wellness, device management, remote device control, child online safety, IoT hardware, Lerer Hippeau Ventures, Collaborative Fund, Maveron Capital, getscreen.com, mobile application, gaming console management, smart TV control, tech-life balance, family screen time, digital parenting

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