Limio

Limio operates as a software-as-a-service (SaaS) provider in the subscription commerce market, offering a platform designed to help businesses monetize their products and content through various subscription models. The company was established in London, United Kingdom, in 2017 by Amaury de Closset, Daniel Morton, and Kala Jackson. The founders brought together extensive experience from the subscription and cloud software sectors, including roles at companies like GoCardless, Zuora, Three, and Ericsson. De Closset and Morton met in late 2016, bonding over a shared focus on improving customer experiences within the complexities of subscription services. This shared vision led to the creation of Limio. In February 2020, the firm secured approximately $423,000 (£325,000) in an angel funding round from investors including founders of Gumtree and Entrepreneur First.

The company's core offering is a subscription commerce platform that enables clients to build and manage online shops, self-service subscriber portals, and customer care workflows with a no-code or low-code approach. This platform is positioned to sit between a client's product and their billing system, streamlining the process of launching new offerings and managing subscribers. Limio's technology is built to handle a variety of commerce options such as recurring subscriptions, free and paid trials, usage-based pricing, and product bundles. It provides a unified experience across different channels, including online, sales-assisted, and partner channels.

Limio serves a diverse client base ranging from mid-market to enterprise-level companies, particularly within the media, B2C SaaS, and B2B SaaS industries. Notable clients include The Economist and Which?. The platform's business model is centered on providing this technology as a service, generating revenue by empowering marketing and customer experience teams to create and adapt commerce journeys without heavy reliance on development resources. A key feature is its native integration with major CRM and billing systems like Salesforce and Zuora, which eliminates the need for middleware and reduces integration complexity for its clients. The platform includes several key components: Limio Catalog for product and asset management, Limio Shop as an e-commerce platform, Limio Self-Service for subscriber portals, and Limio for Salesforce to connect online and offline sales processes.

Keywords: subscription commerce, no-code platform, low-code platform, recurring revenue, subscriber lifecycle management, e-commerce solutions, self-service portals, customer care workflows, monetization platform, Zuora integration, Salesforce integration, omnichannel commerce, B2B SaaS, media subscriptions, product-led growth, sales-assisted growth, order management, catalog management, pricing flexibility, churn reduction, subscriber retention