Like a Boss
A mobile games studio consisting of industry veterans developing fun and innovative games for core sports fans.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor | €0.0 | round |
| investor investor | €0.0 | round | |
| investor investor | €0.0 | round | |
SEK10.0m | Early VC | ||
| Total Funding | 000k | ||
| EUR | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | (10 %) | 13 % | (38 %) | (18 %) | 6 % | (43 %) | - |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | (104 %) | (171 %) | (27 %) | (24 %) | 3 % | - | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (214 %) | (294 %) | (65 %) | (72 %) | 1 % | (22 %) | - |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
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Like a Boss Games (LAB Games) was a Stockholm-based mobile game development studio founded in September 2015 by Alex Aguilera and Daniel Lauren. The founding team comprised industry veterans with experience from prominent gaming companies such as EA, Stardoll, and King. Alex Aguilera, serving as CEO, brought a significant network and experience from his previous roles at EA, Viaplay, and Glorious Games, which was instrumental in securing early-stage funding.
The studio's strategy centered on a niche market: developing competitive and social multiplayer sports games for mobile platforms. They aimed to collaborate with major global sports brands to create engaging experiences for sports fans, intending to become a leader in this specific segment. This focused approach was a deliberate strategy to navigate the highly competitive mobile games market by targeting a dedicated user base.
Like a Boss Games successfully raised a total of approximately $3.4 million over several funding rounds. An initial seed round shortly after its founding was followed by a significant $1.6 million investment in December 2017. Key investors included Almi Invest, former King SVP Fredrik Åhlberg, Milky Way Cap, and other private Nordic investors. These funds were allocated to the development of their first title, which was anticipated for release in mid-2018. Despite securing funding and having a clear market strategy, information about the release of any games is scarce, and the company is now considered to have ceased operations.
Keywords: mobile game development, sports games, multiplayer games, Stockholm startup, Alex Aguilera, Daniel Lauren, social gaming, venture capital, Almi Invest, King, EA, mobile entertainment, gaming industry, startup funding, deadpooled