Liganova

Founded in Stuttgart, Germany, in 1995 by Vincent Bodo Andrin, Liganova operates as a full-service agency group specializing in brand and retail experiences. The firm works with global brands to create engaging experiences across physical, digital, and virtual spaces. Liganova manages the entire process in-house, from initial strategy, research, and concept development to design, content creation, production, and international logistics.

The company's business model is centered on providing comprehensive, end-to-end solutions for what it terms "meaningful spaces." This involves creating brand environments and campaigns that bridge the gap between physical and digital retail. Liganova serves a diverse client base of leading global companies, including names like Adidas, Mercedes-Benz, Porsche, Nespresso, and Tommy Hilfiger. Revenue is generated by delivering these tailored services, which range from point-of-sale campaigns and brand experience events to developing digital platforms and virtual worlds through its subsidiary, Liganova Horizon. A key operational component is its in-house production and logistics company, LIGAPRODUCTION, which handles the execution of its designs globally.

A significant focus for the company is the integration of sustainability into its projects. Liganova champions a circular approach, aiming to design for disassembly to enable effective recycling. It has developed a solutions portfolio and a "Green Gen Calculator" to measure the carbon footprint of its projects, providing clients with data to make informed environmental decisions. The firm's services are structured to help brands navigate the digital transformation of retail, creating connected, curated, and content-rich commercial spaces. With a team of over 250 experts and offices in locations including Stuttgart, Berlin, Amsterdam, and Chicago, the group is managed by Co-CEOs Torsten Dietz and Timo Schönauer.

Keywords: brand experience agency, retail marketing, phygital spaces, point of sale campaigns, visual merchandising, brand activation, experiential marketing, retail design, customer experience design, sustainable retail solutions, brand communication, global brand campaigns, in-store marketing, digital retail, virtual brand experiences, corporate scenography, event production, logistics for retail, Stuttgart agency, brand storytelling