Life X

Life X, operating as a modern residential operator and technology platform, was founded in Copenhagen in 2017 by Sune Theodorsen and Ritu Jain. The idea for the company stemmed from their personal challenges with relocating back to Copenhagen from San Francisco and the difficulty in finding suitable, flexible housing. Both founders brought valuable product experience, having previously worked at Tradeshift, a Danish fintech company. Theodorsen, with a background in industrial design, had prior entrepreneurial experience, while Jain, an American who had moved to Copenhagen, understood the struggles of international relocation firsthand. They launched LifeX as a side project, which quickly gained traction, expanding from a single co-living apartment to ten in its first year due to high demand.

The company's business model centers on providing fully furnished, co-living spaces with a focus on convenience and community for young professionals and a globally mobile workforce. LifeX operates in the property technology (PropTech) market, managing a network of over 875 rooms in European cities including Berlin, Paris, London, and Munich. Revenue is generated through flexible membership plans that cover rent and all-inclusive services like weekly cleaning, utilities, and internet access. The company targets individuals, often between 25-35 years old, and also partners with over 50 companies to help their talent settle into new cities. The average stay for a member is around ten months, indicating a focus on mid-to-long-term residency.

LifeX's core offering is a turnkey housing solution that allows members to move in with just a suitcase. Apartments are decorated in a Nordic style and are fully equipped with furniture and amenities, from kitchen appliances to linens. A key feature is the emphasis on community, facilitated through welcome dinners for new members and an exclusive member app. This app allows residents to connect with housemates and other members across cities, create and join events, and communicate with the LifeX team. This model aims to alleviate the stress of moving and combat the loneliness that can accompany relocating to a new city. The company has received recognition for its approach, winning the Copenhagen Business Award in 2018 for its contribution to making the city attractive for foreign talent.

Keywords: co-living, property technology, PropTech, residential operator, flexible housing, furnished apartments, international relocation, community living, corporate housing, European real estate, managed apartments, shared living, turnkey housing, urban living, mobile workforce, relocation services, Nordic design, community app, hassle-free renting, all-inclusive rent