Liepin

Liepin operates as a data and technology-driven talent services platform, carving out a specific niche in China's human resources market by focusing on mid- to high-end professionals. Founded in 2011 by Dai Kebin, the company, now known as Tongdao Liepin Group, was established to bridge the gap between skilled candidates, businesses, and executive headhunters. Dai, a graduate of Sun Yat-sen University with a background as a brand manager at P&G, applied marketing principles to the recruitment field, creating a platform centered on user experience rather than traditional online advertising models. A pivotal moment in the company's journey was Dai's decision to cease the profitable offline headhunting operations to concentrate entirely on building an internet-based platform, a move that propelled its growth.

The company's business model is built around a tripartite ecosystem connecting individual users, corporate clients, and professional headhunters on a single platform. This structure fosters a closed-loop service, from information sharing to final hiring decisions. Revenue is primarily generated from talent acquisition services provided to business customers, which include customized hiring services with result-driven fee structures like "Interview Express" and "Onboarding Express." While basic services are free for headhunters and job seekers, Liepin offers premium, value-added services to both corporate and individual users, such as AI-led candidate matching and CV advisory services. Recently, the company has shifted towards an outcome-based pricing model where clients pay per hire, a strategy designed to attract more small and medium-sized enterprises (SMEs).

Liepin's core offering is its online recruitment platform, which leverages big data and artificial intelligence to facilitate precise job-to-candidate matching. In 2017, it introduced AI products like "Resume Lens" and "Intelligent Job Evaluation" to improve recruitment efficiency. The platform has expanded to include a suite of SaaS products, such as Duomian for intelligent recruitment management, Xunhou for flexible staffing, and Liepin Campus for graduate recruitment. In 2016, Liepin Overseas was established to assist Chinese companies with international expansion and to help overseas professionals and students find opportunities in China, covering regions like North America, Europe, and Southeast Asia. This international arm provides a range of services from recruitment and employer branding to legal and tax advisory.

Keywords: talent acquisition, professional recruitment, headhunting platform, human resources technology, career development, executive search, China recruitment, online job platform, SaaS HR, AI recruitment, Liepin, Dai Kebin, mid-level recruitment, high-end talent, flexible staffing, campus recruitment, overseas talent, talent services, corporate hiring, professional networking